About Vouch
Word of mouth for the modern age — customers and curated creators.
We believe advertising can't be trusted, and influencers are driven by dollars not real brand love.
For decades, we've been told to trust the polished, the prepped, and the paid. We've watched brands spend millions on creative briefs only to have the audience skip, scroll, and ignore.
They call it "Influence." We call it manufactured trust.
The 1% have had their fun. But the truth is, the most powerful marketing channel in the world isn't a billboard in Times Square or a celebrity on a private jet. It's your sister's DM. It's your best friend's Instagram Story. It's the person in the gym who actually uses the gear.
Love is the only currency that doesn't devalue.
Vouch is the antidote to fake. We are here to democratise influence—to turn the "99%" of everyday customers into the heroes of their own story. The story of how the brand fits into their lives, and the lives of their community, not the other way round.
So if you love a brand, tell the world. And if that brand loves you back, they should reward you for it. No scripts. No filters. No 50k+ followers required. Just real people sharing real stories about how the brands they love fit into their lives. Because the most trusted influencers are real people.
Don't just recommend. Vouch.
Two ways we activate word of mouth
Customers — everyday advocates who already love your brand, rewarded for real posts through the Vouch app.
Creators — hand-picked micro UGC talent from our network, curated for taste over trends. Use them for quality, reach, and speed when you need a considered campaign kick-off.
Learn about creator management
"If you wouldn't tell your best friend, don't post it. If you would, Vouch for it."